Edwardo's Natural Pizza
1212 N. Dearborn Street (Map)
CPC invaded Edwardo's Natural Pizza on 6/14/10.
According to the information I've gathered from Marla Collin's Husband's review on Slice, Edward Jacobson founded Edwardo's Natural Pizza in 1978 after he split from the Broglio brothers (then the owners of Giordano's). The first Edwardo's Natural Pizza Restaurant opened on the far northern border of Chicago in Rogers Park and a year later, this time on the south side in Hyde Park, he opened his second location. Edwardo's early on sought to carve out a niche wtih a healthier version of stuffed pizza and they introduced a spinach-soufflé-stuffed pizza. They also had hydroponic basil and oregano grown in each of their pizzerias. In the early 1980's Edwardo's tried out a whole-wheat crust (available on pizza orders for an extra dollar) and were also known to make use of San Marzano tomatoes in their sauce.
By 1984, when Jacobson then entered into a relationship with Chicago real estate investors Ivan and Jeffrey Himmel, there were six locations. Soon thereafter, Edwardo's expanded to Minneapolis and Milwaukee. In the meantime, the Himmels's company took over Edwardo's entirely and expanded its food empire to include Gino's East. Edwardo's has suffered some setbacks in recent years, but today there are still nine locations, seven of which are in the Chicago area, with one on the outskirts of Milwaukee and another in Muncie, Indiana.
The Chicago Pizza Club decided to go to the Gold Coast location in Chicago due to its central location for our members. Tonight we ordered the following pizzas:
- Fresh Spinach stuffed pizza
- Edwardo's All Meat Combo stuffed pizza
- BBQ Beef thin crust special pizza
Whether our pizza tonight was a reflection on the state of Edwardo's pizza in general or on the location we chose to go to remains to be seen. But honestly, I don't think we'll be making too much of an effort to find out.
Petey Pizza gives Edwardo's a 3.77.